Jeffrey Nelson is the founder of Salesachievers Inc. He teaches real estate and mortgage professionals how to grow their personal brands, become recognized as local celebrity experts and attract referrals. He is the author of “Atomic Leads: Fix the Broken Process and Start Attracting Referrals Like a Magnet.” Nelson spent six years promoting Tom Hopkins sales-training seminars nationwide before starting a media agency to help real estate agents and mortgage originators convert clients into promoters, rather than wasting money on cold leads.